Leave it to Virgin Mobile to come up with some crazy marketing schemes that usually work. Some of you may remember the Sugar Mama program that launched back in 2006, that lets you earn minutes for your monthly wireless bill by viewing advertising campaigns, other “creative materials,” referrals and taking quick quizzes and surveys.

Well, now the Sugar Mama program has got new live, through a Facebook application called “Fund my Phone.” So how does the app work? Those creative and advertising spots that are part of the Sugar Mama program are accessible on Facebook, and can be shared with friends. The more friends you get to watch these spots, the more minutes you earn for your mobile cell phone bill.

There’s a new way to look at Facebook Beacon. What’s better than “peer endorsed” advertising?

Not to say that this is actually part of the Beacon program, but we are seeing a few ways in which brands are looking to Facebook ads and applications as alternatives to Beacon. I haven’t gotten a chance to play with the app, as it wasn’t live at the time of this writing, but I am curious to see the type of spots Virgin Mobile will be pushing through “Fund My Phone.” That can make all the difference, for the Sugar Mama program.
mashable109:http://mashable.com/2008/05/14/virgin-mobile-faceboo/

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