
Berlin start-up Metaversum, the developer and operator of the virtual world Twinity, has won a new investor in the form of Balderton Capital. The exact amount has not been released but it’s understood to be in the ‘multi million Euro’ range. Metaversum is adding to investment from VC Grazia Equity. Balderton, better known in its previous incarnation as Benchmark Capital Europe, is the fund that invested in and exited from Bebo and MySQL, the former to the tune of $140 million.
Twinity, currently in its private beta phase, is positioning itself as a virtual world “linked closely with reality.” You can get an apartment in New York, for example.
Reviewers of Twinity’s beta are thin on the ground but Maria Bäcke, a PhD candidate in Digital Games at Blekinge Institute of Technology in Karlskrona, Sweden - said the beta version of Twinity is “a very nice environment” and avatar customization tools “pretty good”, but another felt the world is pretty locked-down and feels like it’s ‘on rails’, which may well be the intention.
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ReadWriteWeb has discovered the existence of a stealth Google project, called DreamAds. It is a very ambitious project, topping even the wireless balloons which Google is also looking into. Essentially DreamAds is Google's latest plan to extend AdSense - this time into our dreams. It may sound far-fetched, but an inside source at Google told us that it is very possible thanks to the latest in cheap magnetic resonance scanning and mind-reading techniques developed at Stanford University. Our source also revealed the thinking behind DreamAds: Google is aiming to become the first company to monetize a totally wasted period of time in human life: sleep, which takes up almost 1/3 of our lives.
We discovered a reference to the DreamAds project via a piece of commented-out code on a hidden Google webpage that an alert reader sent us. We followed up with our inside sources at Google and it turns out that this project is real! We even have an exclusive concept design of the new product (see below).
DreamAds appear only during your REM sleep, as a footer overlay to your dream. According to scientists, things that we see during our sleep are up to 10 times more influential than the things that we see in our real life. And this is exactly what makes DreamAds a potential cash-cow for Google.
DreamAds works with a very light apparel that you put on your head. It is said to be so light that you won't even feel it and so it won't disturb your sleep in any way. The apparel will be distributed for free, starting with a beta rollout in San Francisco - dates as yet unknown. Here is a concept drawing of the device, which we got from our Google source:
On the business model, we were told us that the ultimate goal is a CPA model (Cost Per Action), whereby ads are embedded into dreams so that users can 'action' them. However the current technology isn't that sophisticated. So in the first version of DreamAds, Google will start with a 'Cost Per Impression' based ad model.
This is an intriguing product that has the potential to take Adsense to the next level. Google will probably be able to make around $500 per DreamAds apparel user. And with the upcoming CPA version, the high relevancy could increase Google's revenues to $5,000 per person. Think about that: $5,000 * 1 billion users means an unparalleled distribution model for advertisers and a gigantic revenue source for Google.
Our source didn't confirm this, but we've heard a rumor that Google has already started a private beta program with a limited number of trusted testers in the Mountain View area. ReadWriteWeb will stay on top of this story and bring you updates as they happen. In the meantime, please share your thoughts in the comments.
Scribd sent us an announcement yesterday that it insisted is not an April Fool’s joke. The YouTube for documents, as it’s been lovingly dubbed, is now letting you send in your physical paper documents so that Scribd can scan them and upload them to your account.
Titled the “Convert Your Paper to iPaper,” this latest aspect of Scribd’s service is not only a Google-sized project in terms of its aspirations to “unlock the world’s information,” but it’s completely free for users, and even non-users. Most services that convert physical content into digital content will charge you for it. Even those that merely scan images will still charge you for it (and understandably so).

But Scribd is looking to be really aggressive in its continued domination of its space, and it’s opening up its service in order to accommodate those documents that were created prior to the days of the word processor. Even those documents that have been printed but since deleted or lost can now have new life as a re-digitized, shareable piece of content.
Folks without scanners no longer have an excuse. Scribd wants every piece of information to be saved and accessible in iPaper format. Plus, it’s the green thing to do (in the long run). It’s great that Scribd is offering an option to do all the heavy lifting for the rest of the world. No word on what the turnaround time is for getting your documents digitized, but click here for more information.
Ok, here we go again. Despite Microsoft's attempt to quash Xbox 360 Blu-ray rumors, they're back... with a vengeance. According to "industry sources" speaking to DigiTimes, Lite-On is developing built-in Blu-ray Disc drives for the "next generation" Xbox 360 game console. Lite-On is expected to begin shipping the new BD players for assembly in the second half of 2008. DigiTimes also claims that the new, presumably smaller Xbox 360 will reduce the power supply from 210-watts to 170-watts. So... care to comment, Microsoft?
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Ok, here we go again. Despite Microsoft's attempt to quash Xbox 360 Blu-ray rumors, they're back... with a vengeance. According to "industry sources" speaking to DigiTimes, Lite-On is developing built-in Blu-ray Disc drives for the "next generation" Xbox 360 game console. Lite-On is expected to begin shipping the new BD players for assembly in the second half of 2008. DigiTimes also claims that the new, presumably smaller Xbox 360 will reduce the power supply from 210-watts to 170-watts. So... care to comment, Microsoft?
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If you create a new document in Google Docs, you’ll see a number of options in the “File” pull down menu. One of those options, which as far as I can tell wasn’t there yesterday, is “New airplane.” It’s right there after “New document.”
Choosing it opens a new file with folding instructions to build a paper airplane.
Why? Dunno. This is strange even for Google. Even on April Fools.
First reader to print it out, fold it properly, video it actually flying, upload the video on YouTube or any other video sharing service and post a link in the comments below gets a 2GB iPod Shuffle in the color of your choice. And we’ll give a second one to whoever can get the most distance from their plane (this is going to be somewhat subjective, I’ll make the final decision) (this is always entertaining). Thanks for the tip, Jonathan Chard. The pdf of the image is here.
More Google April Fools Craziness:

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