Filed under: Home Entertainment
Apparently TiVo sent around an email notifying its loyal overpaying customers that it's shutting down the TiVo Rewards program on May 28th of this year. This won't matter to the vast majority of TIVo customers, no no, this decision only screws the company's staunchest word-of-mouth advocates. You know the kind, the alpha geeks obsessed enough with the company's products to others spend their time zealously recommending it to friends and family in the hopes of spreading the premium DVR experience (and earning some points while they're at it). Shutting down the program is one thing, but expecting the most loyal segment of TiVo's cutomer-base to turn in their points before the next series of hardware comes out is beyond lame and decidedly un-TiVo.
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…well, maybe. It seems like every time we hold a daily poll, and one of the options in the poll is a subsidiary of Google, that option always seems to win. I’m not invoking Ron Paulism or anything, I’m just saying.
Actually, it’s not an unfair conclusion to draw. We asked the question today, now that YouTube seems to have declared that they’ll be entering the arena of live video ala UStream sometime this year: who do you think is going to end up being the eventual dominant force?
We’ve graphed the numbers, and overwhelmingly you feel that the current slew of competitors out there are going to be slaughtered.

Anyone who reads this blog for any period of time will draw the not altogether incorrect assumption that I’m a little bit of a UStream fanboy. For reasons stated the other day in a comment I posted to this story, they made a very good impression on me very early on, and I’ve got a bit of early adopter loyalty to the company (in much the same way you have Twitter loyalty - don’t judge me!).
Before I get too far into my own conclusions, I’m going to toss the mike over to the commenters, who had some interesting observations. Cramp had this to say:
There is an elephant in the room!
The only upside for these other poor companies is to hope that Youtube buy them to shortcut dev time. Otherwise they’ll end up the same as companies like Revver, Dailymotion, Stage6 etc. Lot’s of bandwidth bills and no ad revenue.
A very salient point, and it’s an elephant in the room not just for the live video services, but for YouTube itself, which is only around because of the money printing press that Google has in their basement. Internet Man of WebSiteMagazine agreed, and reiterated just how huge Google and YouTube are:
I’m going to have to say YouTube, as much as it pains me. Until another service unseats YouTube as a WHOLE, they will take the market share. Just like “Googling” has entered the English dictionary, people “YouTube” videos when they are looking for something.
That seemed to be the common stream of thought in the comments as well, except for Mike of TechTicker:
UStream has managed to do a pretty good job. Their video quality leaves some to be desired at times, but they have substantially better uptime to Yahoo and have held up in some high use scenarios like the UN Climate Change Conference.
As far as I’m concerned they’re the leaders in the field right now.
I tend to agree with them, based off their metrics as well as their proactive role they’ve taken in promoting what they do. UStream is the leader as of now. I rather dread, though, the sheer onslaught that a powerhouse like YouTube will bring to the marketplace, once they decide to do this.
There’s also another aspect to this that people aren’t considering (and I’m sure someone over at YouTube is thinking about this, but so far no pundits have really picked up on it). Live video takes up ten tons more bandwidth than non-live. By opening up that sort of video to the general YouTubing masses, they’ll be seeing a huge increase in the amount of resources they’ll need to devote to the system.
I’m sure that Google can probably still afford this, even after the significant market cap hit they’ve taken the last couple of weeks, but how long can they continue to sustain that level of expense in the face of a very limited ability to monetize their inventory. This is a situation where the smaller and more nimble companies will likely have a better chance at profitability. It doesn’t matter who you are, Mogulus, Justin, Ustream or YouTube - you’re going to have unsold inventory at this point. The one that is best set up to sell ads on that inventory without busting the bank paying for bandwidth will be the winner.

Not sure if you’ve heard of a site called SiteHoppin’ but the team behind it has just added a new feature, called Beer Credits (seemingly an attribute to the drunken stupor SiteHoppin’s team seems to always occupy). If you check out the site, you’ll see that SiteHoppin’ has taken an iPod shuffle approach to viewing sites from across the web. Actually, SiteHoppin’ works perfectly with your iPod Touch or iPhone, and this seems to be a primary consideration behind the design of the site.
While SiteHoppin’ seems kind of cartoony, the new beer credits system seemed at least somewhat worthy for a Friday, considering the rest of you are out partying and I’m home in front of my computer. Let’s start with a little background on SiteHoppin’.

The concept behind this site is to let you peruse all that the web has to offer, without clicking or even typing in keywords. You can sit back and enjoy the show, or choose a category and run with it. There are some interactive options, like tagging and discussions, and overall the site is a bit similar to others like Web Hot or Not. The new beer credit system lets you earn credits every time you go site “hoppin” and you can use these collected credits to in turn promote your web page on SiteHoppin.
Now, since these web sites play as a show, or sorts, they display in an iFrame. So at it’s most basic level, these Beer Credits are a form of advertising for those wishing to promote their sites. I’m not exactly sure how SiteHoppin’ plans on monetizing this system, but I’m positive it involves real beer. Watch the clip below to see the inner workings of SiteHoppin’.