Here is a summary of the week's Web Tech action on Read/WriteWeb. Note that you can subscribe to the Weekly Wrapups, either via the special RSS feed or by email. Also our sister site last100 has a Weekly Wrapup too.

R/WW Files: Personalizing Google

This week's feature series was on Google's efforts to implement personalization into their product range.

• Personalizing Google: Read/WriteWeb Files
• Interview with Google's Sep Kamvar, Lead Software Engineer for Personalization
• Personalized Search Primer - And Google's Approach
• How Effective is Google Personalized Search? 57% Say There's No Difference, or it's Worse!
• Privacy and Personalization: From Clickstream to Targeted Advertising
• iGoogle: The Epitome of Google Personalization
• A Look at Google's MyMaps
• New Google News Feature Feels "Web 1.0"
• Eric Schmidt Defines Web 3.0

Web Products

This week's Web Product of the Week is Animoto: Video Kills the Slideshow.

Also check out:

• Windows Live SkyDrive Launched - Enters a Crowded Online Storage Market
• Amazon Launches Lulu Competitor
• edgeio Launches Paid Content System
• microPledge: Funding Software Through Donations
• HBO Voyeur: Intriguing, Yet Creepy, Multimedia Video Project
• BlogTalkRadio: Anyone Can Be a Live Radio DJ
• Zlio Partners With eBay's Shopping.com in US
• LiveRail Video Ads - One Month Out
• Social Shopping Startup Kaboodle Acquired by Hearst - And It's Easy to See Why...
• Dabble Do Launches - Social To-Do List for Facebook
• Koonji: People-Powered Guides
• Firefox Launches Facebook App - a Social Network For Firefox Add-on Users
• Feedbuddy: RSS Matchmaking

Analysis

• Rethinking 'Crossing The Chasm'
• Who Will Be Your Web Office Provider?
• Online Ad Sales Growing, But Not At 'Premium' Sites
• Why Aren't Alt Search Engines Crawling Websites?
• IBM Report on "Media's Mean Streets"
• iPhone vs Mobile Web

Poll

Our poll this week asked: Has Personalization Improved Your Google Search Results? Here are the results:

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Yes, my search results have definitely improved 13% (34 votes)

Sometimes, but it's not a big change 17% (45 votes)

I haven't noticed any difference 45% (119 votes)

No, my search results have gotten worse 12% (31 votes)

I don't have a Google Account 6% (17 votes)

There is a difference, but it's not due to personalization (please comment) 0% (1 votes)

I don't use Google, or use it too rarely enough to notice 7% (19 votes)

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That's a wrap for another week! Enjoy your weekend everyone.